متطلبات تطبيق التسويق الرياضي في نادي ميسان الرياضي
محتوى المقالة الرئيسي
الملخص
الملخص
يهدف البحث إلى اقتراح متطلبات تطبيق التسويق الرياضي في نادي ميسان الرياضي، أهداف البحث يهدف البحث إلى اقتراح متطلبات تطبيق التسويق الرياضي في نادي ميسان الرياضي وذلك من خلال تحديد ما يلي. المتطلبات الإدارية والتنظيمية (الهيكل التنظيمي والتوصيف الوظيفي للعاملين في أدارة التسويق الرياضي في نادي ميسان). والمتطلبات البشرية (الموارد البشرية) وجود كوادر متخصصة في التسويق الرياضي في نادي ميسان الرياضي. والمتطلبات التسويقية والمالية والقانونية لتطبيق التسويق الرياضي في نادي ميسان الرياضي. تساؤلات البحث: ماهي المتطلبات الإدارية والتنظيمية (الهيكل التنظيمي والتوصيف الوظيفي للعاملين في أدارة التسويق الرياضي في نادي ميسان). وماهي المتطلبات البشرية (الموارد البشرية) وجود كوادر متخصصة في التسويق الرياضي في نادي ميسان الرياضي. ماهي المتطلبات التسويقية والمالية والقانونية لتطبيق التسويق الرياضي في نادي ميسان الرياضي. إجراءات البحث اولا: منهج البحث: أستخدم الباحث المنهج الوصفي بالأسلوب المسحي. ثانيا: مجتمع وعينة البحث: اشتمل مجتمع البحث على (48) وعينة البحث الاساسية: تم اختيار عينة عشوائية قوامها (37) فرد الاستنتاجات والتوصيات أولا: الاستنتاجات: ألاعلان عن الخدمات التي يقدمها نادي ميسان الرياضي. تكون ادارة التسويق ادارة عامة ضمن الهيكلية الادارية لنادي ميسان الرياضي ثانياً: ضرورة الاعتماد على الهيكل التنظيمي المقترح وتطبيقه نادي ميسان الرياضي. اعتماد التوصيف الوظيفي للمستويات الادارية وادراجها ضمن الهيكل التنظيمي.
تفاصيل المقالة

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